Bad website? 5 tips on what you can do
Do you have a nagging feeling that your company's website isn't working properly? You're not alone. A bad website isn't just a visual annoyance For you, the owner; it is an invisible leak where potential customers click directly over to your competitors.
When visitors land on your page, they make a decision about your business. professionalism within seconds. If the page loads slowly, looks outdated on mobile, or makes it difficult to find contact information, you have lost sales before it has even begun.
Fortunately, it's often the same classic mistakes that keep coming back. Here are five concrete tips on what you can do to save a bad website.
1. Ukomprimerte bilder kan skape en treg og dårlig nettside
Loading speed is critical. If your website takes more than three seconds to load, more than half of your visitors will be lost. The most common cause of a slow and poor website is massive, uncompressed image files.
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What you can do: Review the images on your front page. Are they several megabytes (MB) in size? Use a free tool like TinyPNG to compress them down to under 200 kilobytes (kB) before uploading them. In WordPress, you can also install an extension (plugin) like Smush to do this automatically.
2. Test the site on your own mobile (Be honest)
By 2026, most web traffic will come from mobile phones. Many business owners make the mistake of only viewing their website on a large PC screen in the office.
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What you can do: Pick up your phone right now and go to the website. Do you have to zoom in to read the text? Are the buttons too small to press with your thumb? Are the images on top of the text? If the mobile experience is frustrating, you have an acute problem. This often requires switching to a modern, responsive design template.
3. Clean up the main menu
A confusing website is a bad website. Don't force the customer to think too much. If your main menu has 12 different choices, three-level dropdown menus, and buttons named after internal things the customer doesn't understand, you're creating unnecessary friction.
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What you can do: Cut down your main menu to a maximum of 5-6 items. Keep it super simple: Home, Services, About us, Prices, Contact. Move less important information (like privacy policy, detailed company bylaws, or old news archives) down to the footer.
4. Make it crystal clear what the customer should do (CTA)
What is the main goal of your website? Do you want them to call you? Fill out a form? Buy a product? Many websites lack a clear call to action – a so-called Call to Action (CTA).
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What you can do: Place a clear, contrasting button at the very top of the front page. Instead of vague text like «Read more,» use action-driven text like «"Get a no-obligation quote"», «"Book an inspection today"» or «"Contact us"». Make sure this button is enabled on all subpages.
5. Update content and build trust
Nothing screams «bad website» more than a front page where the latest news story is from 2019, or where the design looks like it was coded in the 90s. Lack of updates completely weakens the credibility of the company.
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What you can do: Delete old and irrelevant content. Update the year. Add logos from partners and, most importantly: Add 2-3 recent customer reviews with full names. Social proof builds trust tremendously.
Is it better to just build new?
Hjemmesidene.no helps businesses replace outdated solutions with modern and selling WordPress websites. Are you unsure if your current website is good enough? Contact us for a no-obligation chat. We'd love to take a look at your page. and gives you honest feedback on what should be done!
If you buy a website through us, you get a lifetime license to Divi, subthemes and extensions included, saving you several thousand kroner. At Hjemmesiden.no we build 95% of the websites in WordPress. Then you get a SEO optimized and customized website, while you receive full training on how to easily replace text and images even after launch. Read more about what we can offer businesses in general and specific industries. Contact us for a no-obligation chat!