What is technical SEO?

Technical SEO is the process of ensuring that your website meets the technical requirements of modern search engines. The goal is to improve organic rankings by optimizing elements such as:

• Loading speed and Core Web Vitals

• Mobile adaptation and responsive design

• Security (HTTPS/SSL)

• Page depth, site structure and internal linking

• Error-free source coding and indexing

If Google encounters technical obstacles on your page, the search robots will quickly give up and spend their "crawl budget" elsewhere - often on your competitors.

How to detect and fix errors with Screaming Frog SEO Spider

To perform a thorough technical review (SEO audit), we don't rely on guesswork. At Hjemmesidene.no we use advanced tools such as Screaming Frog SEO Spider. This is a powerful programming tool that simulates how Google's search robots "crawl" your entire website from top to bottom.

With Screaming Frog, we can uncover critical technical flaws that directly damage your rankings in minutes. Here are the most common errors we find and fix:

1. Dead links (404 errors)

When a user clicks on a link and lands on a «404 – Page Not Found» page, it creates immediate frustration. Dead links internally on the page or out to external sources waste Google’s crawl budget and send bad signals about the quality of the website. With Screaming Frog, we find exactly which links are broken so we can redirect (301 redirect) or update them.

2. Pages that lack an H1 heading

The H1 tag is the most important heading on a website. It tells both search engines and readers what the page is about. A page that lacks an H1 heading – or has multiple H1 headings – loses valuable SEO power. We map all subpages that lack the correct heading structure and fix it.

3. Large images that can be compressed

Large image files are the biggest speed killer on the web today. Screaming Frog lists all image files on your site that exceed recommended size limits (e.g. images over 100 KB). We compress the images into modern WebP formats and ensure they load blazingly fast without compromising image quality.

4. Thin content (Pages that should have more content)

Pages with very low word counts (so-called thin content) are often downgraded by Google because they provide little value to the user. Through the search tool, we filter out pages that have less than 200–300 words. We then decide whether the page should be expanded with more content, merged with another page, removed completely, or marked as a page that search engines should not index (noindex) to strengthen the overall SEO structure.

5. Old and unsafe HTTP URLs

Security is a direct ranking factor. If your website has moved to HTTPS (SSL certificate), but there are still old links to it, http:// in the source code or in internal links, mixed content warnings occur. This can cause browsers to warn the user about insecure connections. We clean up all insecure URLs, so that the entire website runs 100% encrypted.

Climb Google through technical SEO

Engaging in technical SEO without the right tools and expertise is like looking for a needle in a haystack. When we at Hjemmesidene.no build or take over a website, we ensure that the technical foundation is completely watertight from day one.

If you build your website with us in WordPress with Divi, you get clean code, automatic image compression, fast hosting and full technical optimization included.