Visual profile and logo design in Norway

1. Custom logo design – Redesign and modernization

A good logo must work just as well on a small mobile icon as it does on a giant facade sign. We design logos from scratch – or refresh your old logo – with a focus on clean geometry, good balance and a clear message.

When you purchase a logo design from us, you receive a complete file package that covers every conceivable need:

• Vector formats (EPS, SVG, PDF): Scalable files that can be enlarged to infinite size without degrading quality (crucial for printers and sign makers).

• Web formats (PNG, WebP): Optimized files with transparent backgrounds for immediate use on websites, email signatures, and social media.

• Dark and light version: Own customized version for dark background (e.g. white logo on dark blue background) and dark version for light background.

• Monochrome / Single color: Black/white variants adapted to special printing methods or stamps.

2. Complete visual profile and profile manual

A logo alone does not make a brand. To ensure that your company appears consistently no matter who designs a document or post, we create a tailored profile manual. Here is an example of one graphic profile for Operation World (PDF, 2MB).

We build profile manuals according to professional standards for visual communication:

Color palette with exact color codes

We define a strategically composed color palette:

• Main colors: Dark and neutral tones that add weight to backgrounds and running text.

• Profile colors: The core colors that characterize your industry and identity.

• Accent colors: Contrasting colors (e.g. orange or yellow) specifically selected to create eye-catching effects, highlight important buttons (CTA) and direct the user's attention online.

• All colors come with exact color codes for web (HEX) and print (CMYK/RGB).

Typography and fonts

We select modern and universally accessible fonts (for example via Google Fonts) that ensures your website and documents load quickly and are easy to read on all screens:

• Headlines: Clear, authoritative fonts that give your page character.

• Body text: Neutral, easy-to-read fonts optimized for long texts on mobile and PC.

• Letter spacing (Kerning): Specific guidelines for how letter spacing should be adjusted in capital letters (UPPER CAPITAL LETTERS) and running text for maximum visual balance.

UI/UX and digital design rules

Since we at Hjemmesiden.no also build websites, we ensure that your profile manual contains practical guidelines for digital use.:

• Shape and corners: Guidelines for using rounded corners on buttons, cards, and images for a modern look.

• Icon system: Choosing consistent icon sets (e.g. Divi/WordPress icons) with fixed stroke thickness rules.